Mindset

It is a sunny, cold day in St. Niklausen near Lucerne. In the garden of a huge villa, to the shores of Lake Lucerne enough, there are two large air-conditioned showcases. This is to see what Günak in the past six months has made a car. But a quite different than all the previous models. Peugeot 206, Peugeot 307, Mercedes CLS, VW Eos, VW Tiguan - to name just a few drafts Günaks to name - have little to do with what was in the showcase. The new car is not just about driving, lost their good looks. "We are convinced that we are moving to something sustainable," says Günak.
In July 2007, as the experts are asked, where consolidated Günak car probably would be next to charter, which sent SpirtAvert AG, a Swiss investment company, a duty Communication: You have the mindset AG, whose aim is alternative vehicle concepts. And SpirtAvert boss Lorenzo Schmid (47) was succeeded Günak as Chairman of mindset to win.

This is guaranteed two things: attention and seriousness. Günak is known among Europe's automotive designers, it is one of the stars, although this term he himself would reject modest. But exactly that Schmid has brought him. Lorenzo Schmid, 1.94 meters long, 110 kilograms, as he himself repeatedly stressed, is the exact opposite of Günak: Big, loud, stirring - in ancient Rome he would have on the forum career. He is accustomed to convince work to do, what to professional image of the financial investor, he talks, talks, talks, while only Günak and something to say.

Both scenario looks like this: The price of oil is barely under control. And it could be for the auto industry will soon be uncomfortable, because cars with petrol or diesel drive, are not the solution. Instead, it is the mindset. "Mindset is attitude," says Schmid.
The mindset is an electric car. However, not one of the variety, the image of the battery-powered vehicles have been marked. Schmid was the end of the 90-year responsible for the three-e-Twike model, of which only 850 were sold.